In today’s competitive market, knowing how to find high-quality leads is more crucial than ever. But the competition has never been fiercer, and the learning curve grows steeper every day. The complexity of chasing and closing leads can stretch thin even the most robust sales teams.
Outsourcing lead generation enables companies with longer sales cycles to leverage external expertise and technology for their sales pipeline while focusing on their core business functions.
Outsourcing Lead Generation: A Strategic Move
Lead generation is a multifaceted challenge that requires:
- Extensive research
- Proper training to leverage top-quality software
- Cold calling
- Cold emailing
- Following up with leads
When SDRs try to juggle all of this and close the leads they generate, the close rate suffers.
According to an Operatix survey of 250 companies currently using outsourced lead generation, more than 85% of organizations using lead generation agencies say that outsourcing has added value to their organization. More than 71% say that the outsourced SDR team has performed better than their in-house team.
SDRs trying to do everything are less effective than those with the space to do one thing at a high level. When closers only have to close, they get more repetitions and become much stronger overall.
Benefits of Outsourcing Lead Generation
Lead generation is ever-evolving, with new technologies and strategies constantly emerging. A significant investment of time, technology, and training is required for any company to keep up—an investment of resources that would be better placed in core business activities.
When you outsource this time-intensive process, you free up the time and mental space your team needs to be deadly effective.
Access to Specialized Expertise and Resources
Lead-generation agencies are equipped with the latest tools and technologies, and their teams are proficient in the most effective lead-generation techniques.
Cost Efficiency and Scalability
Building and maintaining an in-house lead generation team can be prohibitively expensive when you factor in the ongoing costs of salaries, training, and technology.
Outsourcing offers a more cost-efficient solution and flexibility to scale your lead generation efforts up or down as your business needs change. You will only pay for the resources you need.
Enhanced Lead Quality and Conversion Rates
Expert lead generation agencies have the tools and techniques to ensure the leads you receive are of the highest quality. By the time they’ve gotten to you, you’ll know they’re interested in hearing you out.
Companies who outsource to an experienced lead gen agency can see ROI like*:
- 2.4X after 12 months
- 5.6X after 24 months
- 10X after 30 months.
The longer they work with you, the better they get at targeting your ideal prospects, qualifying them to your standards, and teeing them up for your closers.
*The above numbers are based on our own internal data
Focus on Core Business Functions
The most compelling argument for outsourcing lead generation is the freedom it affords your business to focus on its core competencies. While your agency generates leads, your team can streamline their closing process, enhance their services, and nurture leads into loyal customers.
Evaluating Potential Lead Generation Partners
Choosing the right lead generation partner is crucial.
Ensure they use the latest technology and can integrate their efforts with your existing sales and marketing strategies.
“In 12 years of operation, our first year with Allied was our best. We had more demos and conversations than we’ve ever had before.”
-Adam C. EVP
So, what are You Waiting For?
Outsourcing lead gen functions is a proven, effective strategy that companies large and small are using to get an edge on their competition.
If you’re interested in learning more about how to implement strategies like this, connect with us here:
